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Bad Salzufler company receives coveted brand seal.


Bad Salzuflen (bre) Even if it was actually always clear – now it is also official and official – POS TUNING belongs to the brands of the century. In a multi-stage process, POS TUNING was examined by a jury for various facts. Not only the distinctiveness of the brand, but also its positioning as market leader were examined from various angles. At the end of this testing process, it was clear: When it comes to fabric advancement systems, POS TUNING is the leading brand and thus a “Brand of the Century”.

Under the umbrella of the Zeit publishing group, the “Brand of the Century” seal has been awarded for several years to brands that have become the standard in their segment. Since 1998, POS TUNING has been one of the brands that have subsequently changed – if not revolutionized – the point of sale. With the invention of the system tray, shelf organization was optimized in a way that was not even remotely conceivable before. When company founder Udo Voßhenrich applied for a patent for his invention, he laid the foundation for the success of the company, which now has over 220 employees and supplies the whole world from Lippe in East Westphalia. Since then, order and overview at the point of sale has become almost a must.

This is also what makes a brand a “brand of the century”. The inseparable link of a product with the name and the standard made of it. Goods feed system = POS TUNING.

Over the past few years, POS TUNING has evolved from a supplier of merchandise feeding systems to a partner that works with its customers to design solutions for optimal product presentation. The product range extends from the classic feed system to digital analysis tools that are helping to shape the future of retail. 2021 POS TUNING was awarded as innovation leader by FAZ. Looking ahead and further developing the product portfolio are part of the DNA of the company, which also wants to position itself as a standard provider in the future.

How do you become a “Brand of the Century”?

In a predefined selection procedure, a so-called evaluation is carried out by a jury. In a total of three evaluation phases, the brand is tested for different facts. These selected facts define the success of a brand and underline its leadership position in its segment. This includes the so-called generic designation and also the comparison with other brands. The brand receives an overall assessment through a subsequent scoring process. With a positive overall assessment and a corresponding score, a brand thus becomes a “Brand of the Century“.


Brand of the century plaque