What does a doctorate bring? Which part of the shelf is accessed most frequently by the shopper? As a market researcher, you can now gain more precise and comprehensive insights into consumer behaviour and product performance.
Digital market research in retail
Digital market research in real time
The right products in the right quantity at the right place at the right time — that is a challenge for trade and industry. Using digital market research, you can evaluate the sales channels of the individual regions and businesses or specifically evaluate individual promotions. The optimum placement of goods on the sales floor can also be determined. With our tools, you get one step closer to building a perfect store and offering your customers the best possible shopping experience. And all this happens in real time. The data can be forwarded directly to those responsible so that findings can be implemented as quickly as possible.
Big data in market research
Digital market research uses, among other things, big data and artificial intelligence in order to be able to process data. You can benefit from qualitative and quantitative market research.
What sales did you have today nationally, regionally, per shop, per category or per product?
What are the top sellers in your category?
Which positions on the shelf work particularly well?
Get to know and understand customer behavior at the point of sale even better. Your benefits: a wide range of evaluations, complete data transparency, constant availability and always knowing how much stock is on the shelf. Simply contact us to find out more about your options with digital market research in retail.