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Digital market research in retail

With the sensor-based cloud technology from neoalto

Get more out of your brand now

What does a docto­rate bring? Which part of the shelf is acces­sed most frequently by the shop­per? Measure this and much more easily with the inno­va­tive solu­tion from our part­ner neoalto and get valuable insights about your brand.

Digital market research in real time

The right products in the right quan­tity at the right place at the right time — that is a chall­enge for trade and indus­try. Using digi­tal market rese­arch, you can evaluate the sales chan­nels of the indi­vi­dual regi­ons and busi­nesses or speci­fi­cally evaluate indi­vi­dual promo­ti­ons. The opti­mal place­ment of goods on the sales floor can also be found out with data from neoalto. With our tools, you get one step closer to buil­ding a perfect store and offe­ring your custo­mers the best possi­ble shop­ping expe­ri­ence.
And all of this happens in real time via the Service Cloud. The data can be forwarded directly to those respon­si­ble so that findings can be imple­men­ted as quickly as possi­ble.

The stage is yours! Click here for the idea book for your brand.

Big data in market research

Digi­tal market rese­arch uses, among other things, big data and arti­fi­cial intel­li­gence in order to be able to process data. You can bene­fit from quali­ta­tive and quan­ti­ta­tive market rese­arch.

What sales did you have today natio­nally, regio­nally, per shop, per cate­gory or per product?
What are the top sellers in your cate­gory?
Which posi­ti­ons on the shelf work parti­cu­larly well?

You can answer and evaluate ques­ti­ons like these with market rese­arch on neoalto.

Market research: Digital with neoalto

Use your advan­ta­ges from digi­tal market rese­arch and simply equip the storage loca­ti­ons for your products with a push­feed and a neoalto Stock­Be­a­con. The Stock­Be­a­cons regis­ter every move­ment of goods and send the data to the neoalto retail service cloud. You can call up the data and evalua­tions from anywhere with any web-enab­led device.

Use market research tools correctly

Get to know and under­stand the beha­vior of your custo­mers even better with the neoalto Service Cloud. Your advan­ta­ges: diverse evalua­tions, complete data trans­pa­rency and constant avai­la­bi­lity and always knowing how many goods are on the shelf. For exam­ple, bene­fit from auto­ma­tic noti­fi­ca­ti­ons when it’s time to reple­nish your shelf. Simply cont­act us to find out more about your opti­ons with digi­tal market rese­arch in retail.

Have we aroused your interest? Then contact us!