Assortment planning through READY TO STORE solution

Category management for optimal assortment planning

The joint cate­gory manage­ment project between Deut­sche Tamoil GmbH (HEM service station) and Red Bull was inten­ded to clarify the above issues. This goal could only be achie­ved toge­ther with other part­ners. POS TUNING took care of the deve­lo­p­ment, the cons­truc­tion as well as the logi­stics of the Energy Zone. The imple­men­ta­tion of merchan­dise feeds and the addi­tion of light­ing, toppers and bran­ding were also part of the job. Thanks to neoalto’s sensor tech­no­logy, each indi­vi­dual goods feed was made digi­tally measura­ble in order to measure and analyze the move­ment of goods (removals as well as fillings). Bormann & Gordon also provi­ded insights into user beha­vior at the service station through a digi­tal shop­per frequency measu­re­ment (3D CAM & IR knife).

The combi­na­tion of auto­ma­tion and digi­tiza­tion has enab­led the
Energy Zone Send live data from diffe­rent loca­ti­ons. This was
it is possi­ble to test diffe­rent plano­grams, vary the loca­tion of the set-up and also further track shop­per beha­vior before and after reaching into the Ener­gy­Zone. Thanks to neoalto tech­no­logy, it was possi­ble to track and evaluate sales for each indi­vi­dual product down to the second.

As a cate­gory manage­ment project, the Energy Zone was nomi­na­ted among the top 3 of the ECR Awards 2022!