Assortment planning through READY TO STORE solution

The joint cate­gory manage­ment project with Deut­sche Tamoil GmbH (HEM service station) was inten­ded to clarify the above ques­ti­ons. This goal could only be achie­ved toge­ther with other part­ners. POS TUNING took care of the deve­lo­p­ment, the cons­truc­tion as well as the logi­stics of the Energy Zone. The imple­men­ta­tion of push­feeds and the addi­tion of light­ing, toppers and bran­ding were also part of the project. Thanks to neoal­to’s sensor tech­no­logy, every single push­feed was made digi­tally measura­ble in order to measure and analyze the move­ment of goods (removals and fillings). Bormann & Gordon also provi­ded insights into user beha­vior at the petrol station through a digi­tal shop­per frequency measu­re­ment (3D CAM & IR knife).

By combi­ning auto­ma­tion and digi­ta­liza­tion, the Energy Zone was able to send live data from diffe­rent loca­ti­ons. This made it possi­ble to test diffe­rent plano­grams, vary the loca­tion of the display and also track shop­per beha­vior before and after reaching into the Energy Zone. Thanks to the neoalto tech­no­logy, sales for each indi­vi­dual product could be tracked and analy­zed to the second.