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Presentation solutions for Ready Made Cigarettes (RMC)

The ciga­rette and tobacco market is chan­ging. Next gene­ra­tion products are on the rise. Oral Tobacco and e‑cigarettes as a liquid or cap system are marke­ted and adver­ti­sed as the succes­sor to the clas­sic ciga­rette. Nevert­hel­ess, experts esti­mate that there will still be a market for tradi­tio­nal RMC products until 2050. And still the ciga­ret­tes are in a good posi­tion — namely on the shelf. Next Gene­ra­tion products, in turn, share sparse front coun­ter space with candy bars and lottery tickets. But this will not always be the case! The compe­ti­tion for the cove­ted spots on the tobacco shelf has begun. But don’t let it esca­late — there’s room for ever­yone! With a hori­zon­tal, stacked presen­ta­tion in the new POS‑T Duplex Pusher you can double your product facings on the exis­ting shelf thanks to an addi­tio­nal storage level.

BEFORE

1 facing per parking space

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AFTER

2 facings per parking space

The problems of the “Ready Made Cigarettes” category (RMC)

  • Tradi­tio­nal ciga­ret­tes face cut-throat compe­ti­tion from next-gene­ra­tion
    products at the point of sale
  • Ever smal­ler tobacco sales areas are forcing a rethink
  • Warnings compli­cate the orien­ta­tion to the brand
  • Due to more and more pack­a­ging sizes the over­view is miss­ing

Your advantages with POS TUNING goods presentation solutions

  • Doubling the number of spaces on the shelf
  • More space for your NGP products
  • Better orien­ta­tion due to tidy shelf appearance

Looking for more shelf space?

The presen­ta­tion of tobacco products is often a chall­enge. Count­less diffe­rent types of tobacco and ciga­ret­tes have to be accom­mo­da­ted on a usually small, limi­ted shelf space. Then there are the Next Gene­ra­tion Products. It is stea­med, heated and chewed. Unfort­u­na­tely, shelf space cannot simply be expan­ded or enlar­ged. POS TUNING has the solu­ti­ons you need to present more tobacco products in the same space using smart systems.

Solutions to the topic RMC

The experts at the point of sale

We are your global part­ner when it comes to your tobacco shelf.
Whether king-size, big or slim packs, round oral tobacco tins or modern
e‑cigarettes as a cap or liquid system. Whether stan­ding or
lying presen­ta­tion — all products are opti­mally
staged with POS TUNING. We also have the right answers to the
problems of the future — chan­ging legal frame­work condi­ti­ons and
reduc­tion of available shelf space. Our many years of expe­ri­ence
in this market segment make us your relia­ble specia­list.

Have we aroused your interest? Then contact us!

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