Presentation solutions for the Tobacco Product Regulation EU TPD2
The new tobacco law
Tobacco in transition
There was a lot of excitement when the European Parliament passed the Tobacco Products Regulation in 2014. The TPD2 law changed the entire tobacco market. To this day, we still haven’t gotten used to the images with warning function. There are many reasons why you should consider changing your tobacco presentation at the point of sale. A more atmospheric
Overall image and better orientation through the shock image jungle are just examples. With our solutions, such as the clearance gauge, you still draw attention — while complying with all legal requirements — to
on your brand.
The problems of the category
“TPD2”
- Up to 70% of the front of a cigarette pack must be printed with warnings and shock images
- Finding the brand you want
falls significantly harder
Your advantages with POS TUNING goods presentation solutions
- More visibility of the brand
- Better orientation for shoppers and sellers
- With the same comfort — easy removal, easy filling
- Only 35 percent stick to an ordinary cigarette presentation
of brand communication left. Better are… - 100 percent visibility of your brand thanks to stacked
Presentation - 100 percent focus on the brand thanks to the right light
of the clearance gauge
TPD2 solutions
Cigarettes presented lying
Lying presentation
Show your products from the best side. Due to the presentation of lying packages in the stack, the visibility is exclusively on the brand. Perfect handling due to controlled slow forward movement with SloMo fabric feed.
To the info PDFClearance gauge
Clearance gauge
100% brand staging — with the POS‑T lightroom profile, your brands are in the spotlight.
To the info PDF
Product Cards
Product Cards
No poker game — with the POS‑T product cards sold millions of times, better orientation is not a gamble.
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Cover flap with label pocket
Cover flap with label pocket
As an alternative to the Product Card, the self-closing cover flap can be used in conjunction with replaceable paper cards.
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The experts at the point of sale
We are your worldwide partner when it comes to your tobacco shelf.
Whether king-size, big or slim packs, round oral tobacco cans or modern
E‑cigarettes as cap or liquid system. Whether standing or
presentation — all products are optimally presented with POS TUNING.
set in scene. We also have the right answers to the
Problems of the future — changed legal framework conditions and
Reduction of available shelf space. Our long experience
in this market segment makes us your reliable specialist.
