Fast product sales are particularly important in the fresh food and convenience category. The usually short best-before dates require regular shelf maintenance to ensure that no product is overlooked at the back of the shelf. With one pushfeed system all fresh food and convenience products are always visible at the front of the shelf and easy for customers to pick up.
Efficient solutions for fresh food and convenience products
The freshness boost for your success!
Focus on fresh food –
simple, flexible and efficient
With the POS‑T Vincent, POS TUNING offers a simple and flexible solution for flat shelves in the fresh food section—ideal for sliced meats & cheese, as well as for trays, prepacks, bags, and bottles on flat chilled shelves.
The optimized sliding surface ensures that your products are always optimally positioned within the customer’s line of sight and within easy reach—whether round or square, small or large, with product widths of just 38 mm or more. POS‑T Vincent effectively draws attention to your products, ensures organization, optimal accessibility, and a sales-promoting presentation—regardless of packaging shape or size—all with a single system solution.
The system is easy to adjust widthwise, allows for quick planogram changes, and reduces the effort required for shelf maintenance, resulting in greater efficiency in day-to-day operations.
For smoothies and convenience products, one POS‑T Vincent Medium is sufficient, while salads—whether in bags or trays—are best displayed using two POS‑T Vincent Light units. Sliced meats & cheese are also effectively showcased using two POS‑T Vincent Medium units.
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POS TUNING system for fresh food products in action
Fancy more information? Here are our product videos!
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POS‑T Vincent
Discover our POS‑T Vincent for salads, convenience foods, and smoothies, as well as sliced meats & cheese.
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POS‑T Bob
Discover our POS‑T Bob for fresh food items such as convenience foods, sliced meats, and cheese.
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POS‑T Bob
Discover how quick and easy it is to assemble our fresh food cart.
Setting New Standards for Display in the Refrigerated Aisle
With the POS‑T Bob, you can ensure a consistently attractive front presentation on sloped surfaces with a slope of 15° or more in the refrigerated aisle. As an optimized fresh food display cart, it turns your merchandise into a high-converting display area that’s quick to set up, well-organized, and easily accessible—driving more impulse purchases and higher sales through its attractive appearance.
The front profile simply slides onto the existing floor clips, enabling quick, tool-free installation of ESL and scanning rails without requiring any additional space. The system improves product visibility and accessibility and reduces write-offs, while simultaneously saving on acquisition and material costs—making it efficient, economical, and resource-friendly.
The POS‑T Bob is suitable for trays, bags, and prepacks with a product width of 92 mm or more, for fresh food products such as sliced meats, cheese, and convenience products.
What our customers say
Frequently Asked Questions about product presentation in the fresh food section
Why is organization particularly important in the fresh food section?
Even a slight mess or misplaced products can detract from the appearance of the fresh food section. If packages have been crammed onto the shelves, gaps have formed, or items are left at the back of the shelf, customers are more likely to doubt the quality—regardless of the actual condition of the merchandise.
How does presentation affect the perceived freshness of fresh food?
Visual appeal is a particularly important factor for success at the point of sale. Customers judge fresh food largely based on appearance. A clean, uniform, and forward-facing display conveys order and quality. The clearer the structure on the shelf, the fresher the products appear.
Why do customers often only pick the items at the very front of the shelf when shopping for fresh produce?
Customers prefer products that are immediately visible and easily accessible. They buy what they can see. Products located further back on the fresh food shelf or hidden from view are often ignored—even if they are of the same quality.
How do I handle different types of packaging on the fresh food shelf?
The variety in the fresh food section continues to grow. This also applies to the types of packaging. Different sizes and shapes make it difficult to maintain a structured display. Products can slip or fall over more easily. Pushfeed systems ensure a consistent order and structure.
Why does the produce section get messy so quickly?
The fresh food section is a particularly high-traffic category. Frequent customer access increases the risk of clutter. When products are removed, other products may fall over or shift out of place. If this is compounded by out-of-stock situations, the impression of clutter is exacerbated.
How can I prevent delicate products from looking damaged?
Stable and even guidance—for example, using dividers—ensures that products do not tip over or get crushed. This creates a neat appearance and makes the merchandise look more high-quality.
How can I make it easier for customers to find their way around the fresh food section?
There are several ways to improve wayfinding in the fresh food section. Branded front panels not only enhance the appearance and secure shelf space, but they also help customers find the products they’re looking for more quickly.
Why is a neat and clear product display so important in the fresh food aisle?
A neatly organized shelf conveys quality and fresh food. A cluttered overall appearance caused by tipped-over or dented products can negatively influence shoppers’ purchasing decisions.
