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Tobacco regulation: Presentation solutions for tobacco products

Hardly any product group in retail is subject to as many dyna­mic regu­la­tory requi­re­ments as tobacco and Next Gene­ra­tion Products. Graphic warnings, manda­tory visi­ble display, uniform pack­a­ging designs, or new regu­la­ti­ons for e‑cigarettes and vapes conti­nuously change product presen­ta­tion on shel­ves. They repea­tedly present retail­ers and manu­fac­tu­r­ers with the same chall­enge: How can the assort­ment remain clear, quickly reple­nis­ha­ble, and disco­vera­ble for custo­mers and staff despite all regu­la­ti­ons?

We support retail­ers and brands in deve­lo­ping tobacco presen­ta­tion concepts that are legally compli­ant today and can adapt to new requi­re­ments tomor­row – without having to replace entire shel­ving systems.

Overview of current tobacco regulations

Behind every tobacco regu­la­tion lies a logi­sti­cal chall­enge. When ciga­rette packs lose their distinc­ti­ve­ness due to graphic warnings (TPD2) or uniform colors (plain pack­a­ging), compart­ment divi­ders and auto­ma­tic ciga­rette pushers with product cards become a decisive success factor. Our systems use guiderails and front anchors, which ensure that each tobacco variety has its fixed place. This prevents mix-ups during sales and ensu­res that the legally requi­red place­ment remains stable long-term.

TPD2
The curr­ently appli­ca­ble EU Tobacco Products Direc­tive: warning labels, limi­ted liquid filling quan­ti­ties, and partial manda­tory visi­ble display.

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Plain Pack­a­ging
The most consis­tent form of regu­la­tion: neutral, uniform pack­a­ging without brand logo or colors.

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Dark Market Klappen

Dark Market
Invi­si­ble tobacco products. Sales take place covertly under the coun­ter or on the shelf.

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Tobacco regulation: Finding compliant presentation solutions

Every new regu­la­tion redu­ces the crea­tive free­dom on the pack­a­ging itself. Howe­ver, what is no longer possi­ble on the pack can be compen­sa­ted for within the surroun­ding shel­ving system: through struc­ture, light­ing, labe­l­ing, and well-thought-out assort­ment logic. This keeps the shelf clear even when the products them­sel­ves are barely distin­gu­is­ha­ble.

This is precis­ely where we come in. Regard­less of which regu­la­tion is curr­ently in force or is next on the hori­zon, we deve­lop presen­ta­tion concepts for tobacco and rela­ted products that address these issues. Instead of a stan­dard solu­tion, we work with you to deve­lop a concept that suits your current and fore­seeable future regu­la­tory situa­tion.

Have we sparked your interest? Then contact us!

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