Do you want to launch a new product on the market? The development of new products is expensive and risky. No matter how good your product is, the flop rate of new product launches is extremely high because customers first have to get to know your product. Investments in marketing measures are therefore absolutely necessary. With the right POS tools for your product launch, you can significantly increase your chances of lasting success.
Make the product launch successful
How do I ensure the successful launch of a product?
To ensure your success when launching new products, POS TUNING offers you various tools. The staging of your new product in a “novelty window” can be perfectly realized with frames . The frame attracts the attention of the shopper on itself. Stoppers on the shelf and communication via front strips draw the shopper’s attention to the new product. Branded pushfeeds for the product ensure correct refilling and permanent placement on the shelf. Movement catches the shopper’s eye: battery-operated LED flashers draw attention to your new product right at the start of the product launch.
Make way! Here you come!
Your brand deserves the best space — you can make sure of that!
You don’t have to leave the placement of your brand or product to chance. With our placement aids, you can secure the most attractive locations. Take advantage of the creative possibilities we can offer you. Printed dividers, branding or individual solutions let your brand shine in the best light.
Communication with the shopper
Brand communication with the shopper is also guaranteed in out-of-stock situations. This is service without effort and increases brand loyalty.
Your parking space is safe
Parking space piracy can be prevented with little effort. Branding at the front is an effective solution.
Stay visible
This is especially true for the presentation of brands. Therefore, the more conspicuous, the better.
Reserved for your brand
Printed pushfeeds leave no doubt as to whose product may be placed here.
Successful product launch with POS TUNING
What is a product launch?
A product launch is the date set by the company for the establishment of a product on the market. The actual process begins with the initial idea for the product and ends with the launch of the final product on the market.
How does a product get into the supermarket?
Roughly speaking, you can get your product into the supermarket in three different ways: You sell your product to a store manager or owner for his stores. You sell your new product to the regional headquarters of a supermarket chain (e.g. Rewe Nord, Rewe Süd, Edeka Nord…) or you sell your product to the national headquarters (e.g. Edeka National, Rewe National). If a head office purchases your product, it will be listed. This listing can vary. An “optional listing” means that every market in the associated head office can include the product, but is not required to do so. A “must/mandatory listing” means that a product must be listed in every market.
The actual process is usually as follows: You convince the purchasing department to take a look at your new product. You prepare a presentation for this and quality management then checks whether the product meets expectations. The product is then often initially listed in a test phase in selected markets. Depending on its success, the product will either be removed from the range or listed in other supermarkets.
What do I have to consider when launching the product?
There is no one-size-fits-all timetable for the introduction of a new product. However, targeted project management and optimal process design are always important. The company and the new product should always form a unit and be linked to each other. For example, you should ask yourself: “Does the product fit the company?”, “Is the product directly associated with the brand?”, and “Is the price-performance ratio right?”.
What is a go-to-market concept?
The market launch concept contains the strategic focus of your market launch in detailed form. This defines, for example, target groups and locations, your pricing policy and communication measures.
Your marketing concept should provide answers to the following questions, among others:
When is the right time to launch your new product?
Which target groups would you like to address in the market launch phase?
What is the particular benefit of your product for your target groups?
How do you want your product to be perceived?
How does your product differ from competitor products?
Which regional markets should your new product be launched in and in what order should others be added?
What obstacles could stand in your way?
How should the marketing measures for the product launch be organized?
How do you measure the success of your product?
What do I need to bring a product to market?
To begin with, of course, you need an idea for an innovative product. In the next step, you should create a market launch concept in which you also keep an eye on the correct placement of your product in the supermarket. POS TUNING will be happy to support you in this.
