Product presentation is of crucial importance in many sales channels — not only in supermarkets, but also in petrol stations, drugstores or your local kiosk. Product placement is particularly important for items such as confectionery, chilled drinks or convenience products, as shoppers usually make impulse purchases here. They decide on one of the products directly in front of the shelf in a matter of seconds.
An appealing shelf layout and optimal accessibility and visibility of the products encourages customers to make more impulse purchases and ensures improved shopping convenience. In conjunction with customer-friendly removal, improved product presentation ensures that higher sales can be achieved.
But not only is the placement of goods improved, the shelf maintenance work required by your employees is also minimised. This saves time and allows staff to be deployed elsewhere.