Shelves can be divided into different zones. The stretching zone (starts from 170 cm), the vision zone (height from 120 cm to 170 cm), the gripping zone (between 80 cm and 120 cm) and finally the bending zone (everything under 80 cm).
What customers associate with your brand is brand perception. This perception can significantly influence purchasing decisions. With POS TUNING you can influence and measure brand perception.
If you evaluate this perception within the individual zones, it becomes clear that products in the bending zone are hardly noticed or not noticed at all. If your brand is only managed in the buck zone, no brand perception can be built up. If a product is placed in the gripping zone, brand awareness already increases.
Optimal placement on the shelf is therefore essential for building brand perception.