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Goods presentation for shisha tobacco — this is how you put your products in the limelight

Other ranges & legal changes

Inno­va­tions in product lines or entire chan­ges in the law affect not only the brands and produc­tion , but also the presen­ta­tion of goods and sales . These chan­ges make it essen­tial to choose new presen­ta­tion solu­ti­ons and to streng­then percep­tion at the POS.

New hookah tobacco packaging sizes — new presentation solutions

The tobacco market has just been made a new regu­la­tion. From 2023 there will no longer be large packa­ges of shisha tobacco available for purchase in free trade. The sales stan­dard will be 25g packs , which then corre­spond to the filling capa­city of a shisha bowl. In addi­tion, water pipe tobacco and ever­y­thing to do with e‑cigarettes and the like are (more) taxed and can ther­e­fore no longer be sold without the well-known tax stamp.

The new tobacco tax regulation from July 1, 2022 at a glance

Not only the tobacco tax will be gradu­ally increased, but also the maxi­mum amount of tobacco available. Because from July 1, 2022, the new tobacco tax regu­la­tion takes effect. Shisha tobacco may then only be sold in 25g packa­ges. For manu­fac­tu­r­ers, this means that in the near future it will no longer be possi­ble to produce 1kg buckets or 200g cans, only pack sizes of 25g will then be permit­ted. Howe­ver, there is a sell-off period until Decem­ber 31, 2022, for products manu­fac­tu­red before July 1, 2022.

Federal government bill

With the plan­ned tobacco tax reform, the fede­ral govern­ment wants to tax e‑cigarettes and tobacco heaters higher from this year on. Subs­tances contai­ning nico­tine for use in e‑cigarettes should in future be subject to tobacco tax instead of sales tax. An addi­tio­nal tax will be intro­du­ced for heated tobacco, so that in future it will be taxed like ciga­ret­tes. An annual tobacco tax increase is plan­ned for conven­tio­nal ciga­ret­tes and fine-cut ciga­ret­tes over a period of five years, start­ing in 2022.

Attractive product presentation in the tobacco area

The limi­ted shelf space in retail is a real chall­enge for an attrac­tive tobacco presen­ta­tion. Now there are also chan­ged pack sizes for shisha tobacco. Impres­sing custo­mers with an attrac­tive product presen­ta­tion is beco­ming incre­asingly important. Crea­ti­vity and effec­ti­ve­ness are requi­red here. Our shel­ving systems are charac­te­ri­zed by both proper­ties and are ther­e­fore ideally suited to present your products perfectly. Our goods pusher systems ensure a perma­nent front presen­ta­tion of the shisha tobacco. The duplex pusher ensu­res opti­mal use of space, even with small shel­ves and small sales areas.

Use shisha shelves effectively — from round to square

Anything is possi­ble, from square to round. There are no limits to your imagi­na­tion here. We would be happy to deve­lop an indi­vi­dual solu­tion for your products toge­ther with you. For exam­ple, round cans of shisha tobacco can be opti­mally presen­ted with our POS systems.

New shisha packaging sizes have far-reaching consequences for trade and the environment

The consequences for the trade — tobacco shelves & product presentation

For the trade and special shisha shops it means that new sales displays and new shelf solu­ti­ons are needed. Due to the ban on adver­ti­sing in Germany, high visi­bi­lity and attrac­tive posi­tio­ning at the point of sale are essen­tial.

POS TUNING is the inno­va­tion and market leader in the field of product presen­ta­tion and ther­e­fore the best cont­act when it comes to opti­mal visi­bi­lity on the tobacco shelf and feed systems for the new shisha tobacco pack­a­ging sizes.

Eight times as much packaging waste at Shisha Tabak

The 25g regu­la­tion has its conse­quen­ces. For the envi­ron­ment, it means further expo­sure to even more pack­a­ging waste. In addi­tion, the shisha tobacco will also increase in price, because this pack­a­ging mate­rial is an addi­tio­nal cost in produc­tion. In produc­tion, entire produc­tion lines have to be rebuilt or built in order to produce the new pack­a­ging and fill the tobacco. In addi­tion, the trans­port costs also increase, as the 25g cans take up signi­fi­cantly more space than the previous 200g cans.

Would you like to find out more?

Let’s deve­lop a solu­tion toge­ther for the new inno­va­tive products in the shisha indus­try.

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