How can the placement of goods in retail be optimized?

Optimal product placement increases your impulse purchase rate

Do you want to improve your product placement? No matter whether commercial, branded or tobacco goods. POS TUNING has the perfect point of sale systems for optimal product placement for all your goods. Goods presentation is of decisive importance in many sales channels – not only in the supermarket, but also in petrol stations, drugstores or in your kiosk around the corner. The placement of goods is very important, especially for items such as sweets , chilled drinks or convenience products , since buyers usually make impulse purchases here. You decide on one of the products in a matter of seconds right in front of the shelf. Understandably, mainly for the products that are within sight and reach of the shoppers . Poor product placement and product presentation quickly causes disappointment in customers if they cannot find the item they are looking for spontaneously. In the case of sweets, chilled drinks and convenience products, the number of impulse purchases as well as the variety of types are constantly increasing. Visual gaps, because products are hidden by others, or real gaps, because shelves were not restocked quickly enough by retail employees, result in sales losses that could have been prevented by optimized product placement. That’s why many retailers ask themselves: How can I ensure optimal product placement for my shoppers despite the high variety of products and an increasing impulse purchase rate? This is where the point of sale systems from POS TUNING come into play.

Systems for perfect product placement

The most popular point of sale system for the perfect placement of goods in retail is the push-pull system . With the push-pull systems from POS TUNING, your items are always placed exactly where the customer is looking for you – right on the shelf front. For every product we offer you the right push-pull system for optimal product presentation . POS TUNING offers many different possibilities for merchandise systems. In addition, we offer you to develop individual combinations of different goods pusher systems from our POS-T modular system . The packaging can be designed freely, the material of the packaging is also irrelevant. With our help, we place each of your goods directly in the shoppers’ view and reach. In addition to goods pusher systems, POS TUNING also offers goods lifts and sliding systems for optimal goods placement. POS TUNING has developed special goods lift systems especially for freezers. The goods lift systems consist of a special insert, which you can easily insert into your freezers. Thanks to our goods lift systems, your goods are always directly within sight and reach of your customers. The sliding system from POS TUNING, like the goods pusher systems, also ensures a perfect presentation of goods on the shelf front . Even at the slightest incline, it ensures that your products glide forward gently on the shelf and are thus directly within reach of your shoppers.

What are the benefits of perfect product placement?

An optimized placement of goods minimizes the shelf maintenance effort and ensures an orderly appearance on the shelves . The better accessibility and visibility of products encourages customers to make more impulse purchases and provides improved shopping convenience . These aspects in connection with the customer-friendly withdrawal ensure that higher sales can be recorded. Let our POS TUNING team advise you and convince yourself of our systems for the perfect placement of goods in your trade.

Have we aroused your interest? Then contact us!

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