Do you want to improve your product placement? No matter whether commercial, branded or tobacco goods. POS TUNING has the perfect point of sale systems for optimal product placement for all your goods. Goods presentation is of decisive importance in many sales channels — not only in the supermarket, but also in petrol stations, drugstores or in your kiosk around the corner. Product placement is particularly important for items such as confectionery, chilled drinks or convenience products, as shoppers usually make impulse purchases here. You decide on one of the products in a matter of seconds right in front of the shelf.
Understandably, mainly for the products that are within sight and reach of the shoppers . Poor product placement and product presentation quickly causes disappointment in customers if they cannot find the item they are looking for spontaneously. In the case of sweets, chilled drinks and convenience products, the number of impulse purchases as well as the variety of types are constantly increasing. Visual gaps, because products are hidden by others, or real gaps, because shelves were not replenished quickly enough by retail employees, result in lost sales that would have been prevented by optimized merchandise placement.
That’s why many retailers ask themselves: How can I ensure optimal product placement for my shoppers despite the high variety of products and an increasing impulse purchase rate? This is where the point of sale systems from POS TUNING come into play.