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Retail sales promotion

What sales promotion measures
in retail there are ?

Sales promo­tion is conside­red an important sub-disci­pline in an effec­tive marke­ting concept for the retail trade and, accor­ding to various studies, makes a signi­fi­cant contri­bu­tion to corpo­rate success and bran­ding. But what exactly do we mean by sales promo­tion measu­res, how are they used and what success do the various measu­res promise?
In gene­ral, it can be said that sales promo­tion measu­res in the retail sector include all those acti­vi­ties that are inten­ded to contri­bute to directly incre­asing sales and, in the course of this, also turno­ver. Sales promo­tion measu­res are also ideal for estab­li­shing new products or incre­asing custo­mer loyalty. Since most sales promo­tion measu­res start directly at the point of sale (POS) and direct custo­mer cont­act thus plays an important role, this is also refer­red to as POS marke­ting. In sales promo­tion, a funda­men­tal distinc­tion is made between two goals: quan­ti­ta­tive and quali­ta­tive goals. If the objec­tive is quan­ti­ta­tive, it should be possi­ble to measure the success of the campaign directly with figu­res; accor­din­gly, it aims to increase sales. The sales promo­tion measu­res to achieve the quali­ta­tive goals are more sustainable: here, the focus is on impro­ving the over­all shop­ping expe­ri­ence, further buil­ding custo­mer loyalty, and incre­asing moti­va­tion to repurchase. In addi­tion to discount campaigns, special offers, vouch­ers, product samples or tastings, a sensi­ble and appe­al­ing store design in parti­cu­lar is the focus of sales promo­tion measu­res — this is where we come in!

The world of POS TUNING products

Discover our variety of solutions for your Point Of Sale

The right pushfeed system for every need

POS‑T Compartment C60
Goods pusher system for drugstore items

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To the product

POS‑T Compartment C90
Universal push feed system

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To the product

POS‑T Compartment C130
Goods pusher system for deep-freeze cabinets

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To the product

U channels
Push feed system for all fixed width products

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To the product

POS‑T system tray
Push feed system for all packaging trays

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To the product

POS‑T modular system
The modular system for push feed systems

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To the product

Retail sales promotion
thanks to innovative POS TUNING systems

Here is a brief summary of how our systems play a key role in retail sales promo­tion:

It is well known that store design plays an important role in sales and sales promo­tion. Sensi­ble place­ment of your products in the store or even on indi­vi­dual shel­ves will influence your custo­mers’ buying expe­ri­ence. From a psycho­lo­gi­cal point of view, there are high and low sales zones in every store.

To make good use of these high-sales areas, we have deve­lo­ped cost- and time-saving systems that opti­mize the presen­ta­tion of goods in retail stores. For more success at the point of sale, you will find visio­nary solu­ti­ons in our range, such as the merchan­dise pushers, lift and slide systems or digi­tal services. Thanks to our POS cate­gory solu­ti­ons, howe­ver, you not only increase the sale of your goods, but at the same time make shelf main­ten­ance easier for your employees and increase the shop­ping expe­ri­ence of your custo­mers, which in turn leads to signi­fi­cantly impro­ved custo­mer loyalty. Where previously there was a disor­ga­ni­zed shelf with poor visi­bi­lity, orien­ta­tion and acces­si­bi­lity for the shop­per, with our merchan­di­sing systems you create a neat merchan­dise image with perfect visi­bi­lity of all items and opti­mal acces­si­bi­lity for the custo­mer. If we have not yet been able to convince you comple­tely, then perhaps our current case studies will help. On our website you will find studies from various cate­go­ries that show why our systems are real guaran­tees of success!

You too can rely on the inno­va­tive POS TUNING systems and save on costly sales promo­tion measu­res — all you need is an attrac­tive, well thought-out sales floor! Be inspi­red by our products and feel free to cont­act our helpful service staff if you have any ques­ti­ons or need further infor­ma­tion!

Learn more about the success stories from different categories!

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