Retail sales promotion
What sales promotion measures
in retail there are ?
Sales promotion is considered an important sub-discipline in an effective marketing concept for the retail trade and, according to various studies, makes a significant contribution to corporate success and branding. But what exactly do we mean by sales promotion measures, how are they used and what success do the various measures promise?
In general, it can be said that sales promotion measures in the retail sector include all those activities that are intended to contribute to directly increasing sales and, in the course of this, also turnover. Sales promotion measures are also ideal for establishing new products or increasing customer loyalty. Since most sales promotion measures start directly at the point of sale (POS) and direct customer contact thus plays an important role, this is also referred to as POS marketing. In sales promotion, a fundamental distinction is made between two goals: quantitative and qualitative goals. If the objective is quantitative, it should be possible to measure the success of the campaign directly with figures; accordingly, it aims to increase sales. The sales promotion measures to achieve the qualitative goals are more sustainable: here, the focus is on improving the overall shopping experience, further building customer loyalty, and increasing motivation to repurchase. In addition to discount campaigns, special offers, vouchers, product samples or tastings, a sensible and appealing store design in particular is the focus of sales promotion measures — this is where we come in!
Discover our variety of solutions for your Point Of Sale
The right pushfeed system for every need
Retail sales promotion
thanks to innovative POS TUNING systems
Here is a brief summary of how our systems play a key role in retail sales promotion:
It is well known that store design plays an important role in sales and sales promotion. Sensible placement of your products in the store or even on individual shelves will influence your customers’ buying experience. From a psychological point of view, there are high and low sales zones in every store.
To make good use of these high-sales areas, we have developed cost- and time-saving systems that optimize the presentation of goods in retail stores. For more success at the point of sale, you will find visionary solutions in our range, such as the merchandise pushers, lift and slide systems or digital services. Thanks to our POS category solutions, however, you not only increase the sale of your goods, but at the same time make shelf maintenance easier for your employees and increase the shopping experience of your customers, which in turn leads to significantly improved customer loyalty. Where previously there was a disorganized shelf with poor visibility, orientation and accessibility for the shopper, with our merchandising systems you create a neat merchandise image with perfect visibility of all items and optimal accessibility for the customer. If we have not yet been able to convince you completely, then perhaps our current case studies will help. On our website you will find studies from various categories that show why our systems are real guarantees of success!
You too can rely on the innovative POS TUNING systems and save on costly sales promotion measures — all you need is an attractive, well thought-out sales floor! Be inspired by our products and feel free to contact our helpful service staff if you have any questions or need further information!