POS TUNING is brea­king new ground in commu­ni­ca­tion at Euro­Shop 2026 in Düssel­dorf with an unusual, eye-catching trade fair concept. Visi­tors can expect a consis­tent comic world that focu­ses on real chal­lenges at the point of sale and turns POS TUNING products into solu­ti­ons that are used by real heroes.

When retail faces chal­lenges, the mission begins

Typi­cal problems from ever­y­day store life are addres­sed in inde­pen­dent but thema­ti­cally linked comic episo­des: Increased workload, time pres­sure, theft or staff shorta­ges. Each short story follows a clear drama­tur­gi­cal prin­ci­ple: a real problem comes to a head — success at the point of sale is at stake.

This is exactly when the “Mission Possi­ble” (pun: POS-sible, based on the company name) begins and the rescuers enter the stage. Staged as super­he­roes or super­he­ro­i­nes, they are repre­sen­ta­tive of POS TUNIN­G’s solu­ti­ons. With humor, reco­gni­tion value and a wink, the comics show how even complex chal­lenges can be maste­red easily, safely and effi­ci­ently — and how imme­dia­tely the situa­tion in the market impro­ves.

Enter­tain­ment meets exper­tise

“The comic format makes complex topics emotio­nally acces­si­ble and ensu­res that solu­ti­ons are not only unders­tood, but also remem­be­red,” says Maren Brett­meier, Deputy Head of Marke­ting at POS TUNING, describ­ing the idea behind the concept “At the same time, POS TUNING posi­ti­ons itself as a compe­tent, likeable and human brand that under­stands the trade and meets it at eye level. Chal­lenges become visi­ble — solu­ti­ons tangi­ble!”

The exhi­bits: solu­ti­ons for real ever­y­day trading

At Euro­Shop 2026, POS TUNING will show­case the entire spec­trum of modern product presen­ta­tion in a clearly struc­tu­red, expe­ri­ence-orien­ted presen­ta­tion. The exhi­bits cover nume­rous product ranges and appli­ca­tion areas — from drugs­tore and cosme­tics (summa­ri­zed under the term “Perso­nal Care”) to bever­a­ges, confec­tion­ery and frozen food to Tobacco& NGP and Dark Market appli­ca­ti­ons.

One of the main topics is theft protec­tion. With the POS‑T Udo Safe, POS TUNING has deve­lo­ped a theft-proof presen­ta­tion solu­tion that shows that attrac­tive product presen­ta­tion and secu­rity are not mutually exclu­sive. The high­light: high-priced goods are secu­rely placed behind a trans­pa­rent display door. Thanks to the push­feed systems, the front presen­ta­tion of the goods is guaran­teed. With the help of sensor tech­no­logy, which can be acti­va­ted via a proxi­mity sensor through the closed pane, the goods can be remo­ved at the touch of a finger. The special feature here is that only one product at a time can be acti­va­ted for removal. The POS‑T Udo Safe is a real bene­fit for the SCO (Self-Check-Out) — tobacco products that are curr­ently comple­tely absent from many SCOs can now suddenly be sold.

Another high­light is the POS‑T Super­Va­rio, which takes the presen­ta­tion of bott­les and cans in sizes XS to XL to a new level with its unique flexi­bi­lity. A single system for a wide range of formats — inclu­ding square pack­a­ging — varia­ble from 53 to 97 mm, easily adjus­ta­ble with a finger. Whether on the shelf or in the chil­ler, the POS‑T Super­Va­rio adapts flexi­bly to any product size and always ensu­res a perfect front presen­ta­tion. Thanks to an intel­li­gent mecha­nism, a single move­ment is all it takes to adjust the width. The mate­rial-saving design, impro­ved gliding proper­ties and full compa­ti­bi­lity with exis­ting POS TUNING systems make plano­gram chan­ges chil­d’s play.

But that’s not all: the POS‑T Vincent demons­tra­tes that effi­ci­ent shelf main­ten­ance and orga­niza­tion is possi­ble with just one system for almost all retail cate­go­ries. Previously, there were diffe­rent push­feeds and push­feed strengths within a cate­gory (e.g. deodo­rant requi­red a diffe­rent push­feed than sham­poo). To make frequent plano­gram chan­ges in parti­cu­lar as easy as possi­ble for retail employees, POS TUNING is now laun­ching a solu­tion on the market that only requi­res one push­feed. This makes conver­si­ons easy for retail­ers. Opti­mi­zed sliding surfaces and refi­ned tech­no­logy make the POS‑T Vincent an all-roun­der for retail­ers — that’s auto­ma­tion at its best!

POS TUNING once again shows that nothing is impos­si­ble in the frozen food sector: the hori­zon­tal presen­ta­tion of ice cream cups — which has now won an award(Display Super­star Award in Gold) — is alre­ady being used successfully throug­hout Europe. Now there is a new vari­ant: the POS‑T Skadi ice cream lift. Deve­lo­ped for free­zer cabi­nets, the ice cream cups are gently pushed upwards with the push­feed, simi­lar to a small eleva­tor. This ensu­res perfect visi­bi­lity and order in the free­zer and both store staff and custo­mers can access the goods effort­lessly.

Further attrac­tive solu­ti­ons for frozen food and promo­tio­nal goods or new concepts for the presen­ta­tion of tobacco or next-gene­ra­tion products (NGP) await visi­tors to the trade fair.

All the exhi­bits have one thing in common: the focus is always on a combi­na­tion of visi­bi­lity, clarity and easy hand­ling — adapted to diffe­rent pack­a­ging shapes, sizes and weights. Instead of indi­vi­dual products, the focus is on concrete answers to real chal­lenges: prac­ti­cal, under­stan­da­ble and can be expe­ri­en­ced directly at the point of sale.

Invi­ta­tion to the mission

With “Mission Possi­ble”, POS TUNING combi­nes infor­ma­tion and expe­ri­ence to create a trade fair presen­ta­tion that arou­ses curio­sity, inspi­res and remains in the memory. Custo­mers, trade fair visi­tors and media repre­sen­ta­ti­ves are invi­ted to disco­ver the comic world, expe­ri­ence the missi­ons and see for them­sel­ves that every chall­enge in retail can be solved.