POS TUNING has expan­ded its manage­ment team: Dr. Thors­ten Stör­mer has been part of the company’s leader­ship as Chief Opera­ting Offi­cer (COO) since Novem­ber 1, 2026. Toge­ther with Oliver Voßhen­rich, Mana­ging Part­ner, and Mana­ging Direc­tor Chris­toph Moser, he leads the company. On Janu­ary 1, 2027, Stör­mer will take over the area of respon­si­bi­lity from Bernd Schä­kel, who is gradu­ally step­ping back from opera­tio­nal manage­ment and will conti­nue to support POS TUNING in an advi­sory capa­city for some time.

Relia­ble plan­ning for campaigns and roll­outs

For brand manu­fac­tu­r­ers and retail compa­nies, one thing holds true at the point of sale: a campaign only works if the mate­ri­als arrive at stores on time, in consis­tent quality and in the right quan­ti­ties. With Stör­mer on board, three areas move into focus: relia­ble quality and deli­very perfor­mance, faster product and project deve­lo­p­ment from brie­fing to roll­out, and powerful, scalable proces­ses that can support larger and more complex project volu­mes.

Expe­ri­ence from indus­try and inter­na­tio­nal produc­tion

Dr. Thors­ten Stör­mer brings exten­sive expe­ri­ence from the manu­fac­tu­ring indus­try. His previous respon­si­bi­li­ties included purcha­sing, supply chain, produc­tion and stra­tegy. As plant mana­ger, he helped build a new produc­tion site and gained inter­na­tio­nal leader­ship expe­ri­ence in France, Taiwan, Switz­er­land and Poland. This expe­ri­ence with global sourcing and manu­fac­tu­ring struc­tures bene­fits POS TUNING in imple­men­ting deman­ding projects.

“At POS TUNING, I can bring my expe­ri­ence, my passion and my ideas to a company that stays close to its custo­mers, is used to change and wants to grow, while having stayed groun­ded,” says Dr. Thors­ten Stör­mer.

Listen first, then shape

Stör­mer first wants to get to know the company, the teams and the opera­tio­nal proces­ses in detail, while also seeking direct dialo­gue with custo­mers. “I want to start by listening, obser­ving and under­stan­ding what matters to our employees and custo­mers. Buil­ding on that, we can shape the next steps toge­ther,” he explains. For him, open commu­ni­ca­tion, clear respon­si­bi­li­ties and mutual trust form the foun­da­tion of his work.

“With Dr. Thors­ten Stör­mer, we are gaining an expe­ri­en­ced opera­ti­ons expert who will further streng­then our quality and deli­very perfor­mance. Our custo­mers in both indus­try and retail will bene­fit equally,” says Oliver Voßhen­rich, Mana­ging Part­ner of POS TUNING.