With our intel­li­gent system for the presen­ta­tion of ice cream cups, we won twice at this year’s Display Super­star: the jury awarded our double stack presen­ter in two cate­go­ries: Gold in the “On the shelf” cate­gory and the special prize for inno­va­tion.

The Display Super­star Award is presen­ted every year by the maga­zine “Display”. The jury evalua­tes a wide variety of solu­ti­ons for sales promo­tion, commu­ni­ca­tion and product presen­ta­tion accor­ding to crite­ria such as design, tech­ni­cal execu­tion, inno­va­tion and func­tion­a­lity. Often, it is only small details that lead to the final decis­ion. This year, a total of 43 winners were deligh­ted to receive the exclu­sive indus­try prize at the display Super­star Awards gala cerem­ony.

This award is parti­cu­larly valuable for us, as it shows that we are very close to our custo­mers with our solu­ti­ons. The chal­lenges for brands in retail are beco­ming ever grea­ter. Incre­asing aware­ness is beco­ming more and more important, as the variety of brands and products is constantly growing.

Our custo­mers trust us all the more in this area because they receive custo­mi­zed solu­ti­ons from us that are desi­gned to directly attract shop­per atten­tion and increase sales.

In colla­bo­ra­tion with Ben & Jerry’s, we have crea­ted a comple­tely new way of presen­ting ice cream sundaes in our award-winning double stack presen­ter. The products are placed hori­zon­tally in the chil­ler cabi­net with the lid facing forwards. This not only crea­tes a parti­cu­larly eye-catching appearance, but also a better over­view and more order.

Whether a shop­per spon­ta­neously deci­des to buy a product depends not only on the place­ment of the chest or cabi­net in the store. It also depends on whether the place­ment of the products within the sales furni­ture is well thought out. The fact is that shelf space is limi­ted. The number of products vying for the best places is constantly incre­asing. They want to be seen. Prefer­a­bly always right at the front and in the first row. What can you do? Think higher than your compe­ti­tors! If you lack space in the width, simply use it in the height. And you and your brand will stand out. Lite­rally. Because that’s how you stand out! Stack­ing high is expressly permit­ted in this case!