The perfect tobacco presentation — How does it work?

Bad Salzu­flen (bre). The history of tobacco and ciga­rette consump­tion goes back to the 16th century. Central Ameri­can indi­ge­nous peop­les rolled tobacco in corn paper and this is how the first ciga­ret­tes were rolled and smoked. Initi­ally, tobacco was even only snuf­fed. So the choice was rather limi­ted. A look at a tobacco shelf in 2022 shows how much this situa­tion has chan­ged. Count­less varie­ties and products have now conque­red the market and custo­mers are spoilt for choice. Clas­sic ciga­rette or e‑cigarette? Snuf­fed or vapou­ri­sed? With flavou­ring or even as a light version? There are no limits to what custo­mers want. But the only limits that now appear are as banal as they are concise: space is beco­ming scarce.

The usually limi­ted shelf space in retail is a real chall­enge for an appe­al­ing tobacco presen­ta­tion. Not only the ever-incre­asing diver­sity of varie­ties, but also the crea­ti­vity of pack­a­ging design make many a retailer almost despair. Now, not only the clas­sic ciga­rette pack has to be accom­mo­da­ted, but also pouches, leaf­lets or liquids. From square to round in large and small, ever­y­thing is available. But in the worst case, the available space is only inten­ded for the tradi­tio­nal ciga­rette pack.

What can be done? A new shelf is not an option!

We at POS TUNING provide the right solu­tion. We have been the specia­list for product presen­ta­tion at the point of sale for years and are also the market leader when it comes to tobacco presen­ta­tion. Push feed systems ensure perma­nent front presen­ta­tion in a tried and tested manner. And these pusher systems have now been consis­t­ently deve­lo­ped towards the future. The Duplex Pusher is the answer to the space problem on the shelf.

Find out more about the POS‑T Duplex Pusher, the endless possi­bi­li­ties to make your tobacco shelf tidy for your custo­mers and our solu­ti­ons for round, square, NGP and many more products. On this page you will also find an inter­view with Hein­rich Kreu­der, Global Account Direc­tor at POS TUNING, who will give you further insights into the tobacco shelf of the future.

How does the Duplex Pusher work?

Simply install two feed systems on top of each other, thus doubling the space. These push feed systems provide a perma­nent front presen­ta­tion in slow motion. The system is also infi­ni­tely expan­da­ble and flexi­ble in width. This means that the Duplex Pusher can be used for all product widths from King­Size to Big Packs. Exis­ting shel­ving systems do not have to be conver­ted and can be turned into real space mira­cles with the Duplex Pusher. Up to 50 % more product facings are possi­ble on the shelf with the same space. More over­view and order combi­ned with more shelf space — with the Duplex Pusher, this is now possi­ble in every shelf. In no time at all, next gene­ra­tion products can be presen­ted toge­ther with clas­sic tobacco products.

But what about the other products? How do I get round packaging accommodated?

Presen­ting round packa­ges in the best possi­ble way is almost the free­style in shelf place­ment.

Stack­ing is diffi­cult, the over­view is not available and the risk of the products falling over is quite high. Here, too, we have the right solu­tion: stackable U‑channels are perfect modu­les for any shelf. They can be easily inte­gra­ted into exis­ting shel­ving struc­tures and make opti­mal use of the space. This form of product presen­ta­tion offers quick orien­ta­tion for both the retailer and the shop­per. The products can be presen­ted upright, provi­ding an opti­mal over­view. The products can be easily remo­ved thanks to the inte­gra­ted push feed system. But filling without the packa­ges tipping over or turning away is also possi­ble without any problems.

Whether so-called New Gene­ra­tion Products (NGP) or products from the “Roll your own” (RYO) cate­gory: there is the perfect solu­tion for every requi­re­ment. From a honey­comb chan­nel to a late­ral presen­ta­tion or lying down. Ever­y­thing is feasi­ble. And a jungle of coun­ter displays is no longer neces­sary. Tobacco presen­ta­tion can be rethought. Variety is no longer just a chall­enge, but rather a must on the shelf. If the exis­ting systems are intel­li­gently combi­ned with each other, not only the shelf gains in possi­bi­li­ties and over­view. In the best case, sales can also be increased because custo­mers have better orien­ta­tion and fewer out-of-stock situa­tions occur.

But what does the future hold for the presentation of tobacco products?

Not only the new products that are always coming onto the market, but also count­less new laws and regu­la­ti­ons make it diffi­cult to place products at the point of sale. Smoking and ciga­ret­tes are no longer “en vogue”. Gone are the days when people would smoke a ciga­rette in TV shows, films or series. Tobacco adver­ti­sing on radio and tele­vi­sion has been banned since 1975. In many count­ries, laws now ensure that tobacco products may no longer be presen­ted in public. These laws will cause a rethink in the design of the presen­ta­tion of tobacco products. “Dark market” is the term that hovers over ever­y­thing.

Dark Market — What now? What does this mean for my shelf?

Intel­li­gent solu­ti­ons such as “dark market flaps” allow a shelf to be format­ted to the new legis­la­tion in a short time with just a few simple steps. The “plug & play” prin­ci­ple is the secret. The “Dark Market flaps” are simply adapted to the exis­ting goods feed system. The flaps are easy to open and, thanks to a self-closing mecha­nism, also effort­less to close. The look is of high quality and the products can still be reple­nis­hed directly at the shelf.

So-called “face­pla­tes” offer another alter­na­tive. Here, the face­p­late is atta­ched to the front of the exis­ting product feeder and the tobacco product behind it is thus no longer visi­ble. For removal or filling, the face­p­late can simply be opened down­wards and then closes again auto­ma­ti­cally. The solu­tion can be instal­led in a few minu­tes and no extra tools are needed.

Storage in cabi­nets or coun­ters can also be an alter­na­tive. Howe­ver, these require a little more space and are more likely to be the choice in larger sales­rooms. The fact is, howe­ver, that there is no need for exten­sive conver­sion work in order to imple­ment the legal requi­re­ments. You can make your shelf “Dark Market Ready” in just 10 seconds.

* The sale of oral tobacco throug­hout Europe, with the excep­tion of Sweden, is prohi­bi­ted.

Press­cont­act

Maren Brett­meier

05222/36965–646

01721338139

www.postuning.de
contact@postuning.de