POS TUNING has done it again: the golden Display Super­star Award has once again gone to Bad Salzu­flen. The “Ricola System­tray” convin­ced the jury and the expert audi­ence in the cate­go­ries “Shelf Displays” and “Tech­ni­cal Imple­men­ta­tion”. After the double success with the doublestack presen­ter for ice cream cups last year, POS TUNER can now look forward to two more trophies.

“These awards show us once again that our aim of opti­mally connec­ting brands and retail­ers with our products and making them strong sellers is exactly the right way to go,” says Timm Becker (Head of Marke­ting at POS TUNING). He accepted the awards in Mainz on behalf of the POS TUNING team. The awards are also the result of the great coope­ra­tion with the custo­mer CFP Brands Süßwa­ren­han­dels GmbH & Co KG, which distri­bu­tes the Ricola brand in Germany, among others, he empha­si­zes.

Toge­ther with CFP Brands, they worked on opti­mi­zing brand and product visi­bi­lity and then deci­ded on the POS‑T System­tray. Anyone who has been follo­wing the history of POS TUNING for a while will be fami­liar with the POS‑T System­tray. After all, it is some­thing of a product from the very begin­ning. Company foun­der Udo Voßhen­rich revo­lu­tio­ni­zed the point of sale with his idea more than 25 years ago.

And the Ricola system tray shows that this idea still works perfectly. The prin­ci­ple is still the same as it was in 1998: a card­board box is provi­ded with a slot on the under­side, then this box is placed on the POS TUNING push­feed system and goods can be placed and presen­ted in the simp­lest possi­ble way in retail.

This simpli­city, which is roun­ded off by sophisti­ca­ted brand commu­ni­ca­tion, was able to prevail in the compe­ti­tion.

The Display Super­star Award is presen­ted annu­ally by display Verlag and is conside­red the most important award in the POS indus­try. An expert jury and an expert audi­ence evaluate the submit­ted exhi­bits accor­ding to crite­ria such as design, tech­ni­cal execu­tion, func­tion­a­lity and degree of inno­va­tion.