Shelf maintenance – To pull one’s hair out or quite easy after all?
A quick swing into everyday life that illustrates how important your shelf care really is: Woman is in the shower in the morning and her favourite shampoo is empty. What now? For once, use her partner's shampoo and on the way to work, quickly jump into the supermarket to get a refill. "Quick" is the magic word, because time is short in the morning.
It’s annoying when the shampoo can’t be found on the supermarket shelf. The customer doesn’t care if she hasn’t received the desired product because it hasn’t been replenished, because it hasn’t been delivered at all or because it is perhaps only hidden at the back of the shelf. It is not there, which means that the decision is either made for an alternative product or for the supermarket. Losing a customer because of poor product presentation is extremely annoying, both for the manufacturer and the retailer. Especially if it was really only because the product was actually there but not in the customer’s field of vision. What is not visible cannot be bought. This means that no impulse purchases take place either.
For the sake of your customers – regular shelf care ensures an overview
The importance of good shelf maintenance has not only been known since yesterday. But in many stores you still find untidy shelves. Who wants to spend hours in front of the shampoo shelf looking for the desired variety? With the variety of products that companies offer nowadays, the customer is quickly overwhelmed. Customers who are loyal to the brand want to find the product quickly, and shoppers who change brands also like a clear overview and structured shelves. Of course, brand manufacturers also have a duty here and must design good product packaging. The better the recognition value and the more it stands out from other products, the faster people will find their desired product. But retailers cannot shirk responsibility and must ensure good orientation on the shelf.
Structured shelf maintenance means too much effort?
For retailers, shelf maintenance means a lot of work. Bringing goods forward every day, sometimes even several times a day, requires a lot of personnel and structured management. This is a thorn in the side of retailers. Staff could invest this time much better in important things, such as advising customers. Especially in times of increasing online trade, the advantage of the stationary POS, a comprehensive and customer-oriented service on site as well as the immediate availability of products, should be brought into focus.
Shelf maintenance can be so simple…
Why do many companies still find shelf maintenance so difficult? There are already simple solutions on the market that provide the perfect remedy. The principle of shelf maintenance simply applied shows the example of the brand manufacturer Beiersdorf together with POS TUNING. In various drugstores, there was the well-known problem: the products were poorly visible because they were partly at the back of the shelf or placed on the lower shelves. In addition, the stability of some products was not optimal because they partly tipped over. With a special channel system including product feed, the problem was solved right away. The products were stable and the best thing was that from now on they were automatically pushed forward by the installed product feed. This pleased not only Beiersdorf, but also the drugstores.
And this is how shelf care ensures empty shelves
The sales result was also more convincing for all involved if constant shelf maintenance was guaranteed. In four test markets, sales of Nivea hair care products were already up 23.6% after four months compared to the same period last year. So the roll-out was not long in coming. In the meantime, 185 drugstores in the hair care sector are already equipped with the POS TUNING System.
The POS Shelf Care System – Orientation also for your employees
Why our principle of shelf maintenance can also be easily adopted by your staff in their daily routines: A label card with a picture of the product intended for this place on the shelf has also been attached to the goods feed. This picture only appears when the shelf is empty and the feed has reached the frontmost place on the shelf. This way, the store employee knows right away which product is missing and can immediately see which shampoo belongs in which place when putting it away. This can also have advantages for the brand manufacturer, because the planogram and the shelf order will remain in place in the long term. And for the customer who is looking for her shampoo in the supermarket, it is clear at that moment that the product is normally available here, but that the shelf is empty at the moment. Surely, at that moment, she first turns to the market staff and does not leave the market disappointed.