Aral: Less out-of-stocks with new product presentation”
The magazine Stores and Shops reports on our successful project with Aral. Read how Aral has managed to optimise the tobacco presentation at the point of sale and to expand the product range by 40%.
Aral AG and POS Tuning, the manufacturer of the pushfeed system, together with partners from the shopfitting and tobacco industries, have renewed the tobacco sales area at more than 1,000 Aral petrol stations. The goals: optimized customer orientation and less out-of-stocks.
Aral has redesigned the entire area behind the tobacco counter at more than 1,000 of its stores. Instead of conventional metal shelves with price rails, glass shelves and pushfeed systems from the Bad Salzuflen-based manufacturer are used. This enabled Aral to install 4 more shelves and update the placement: Cigarettes, loose tobacco and cigars are now presented in 3 blocks.
It was important for the BP Group to keep pace with its competitors in terms of product range width and appearance and also to reduce out-of-stocks and handling costs. In this way, Aral increased its turnover, expanded its range by 40 percent and reduced out of stocks, as the expanded space now offers more space for the fast-moving items.
To transfer the concept to other countries and categories, Aral plans to completely eliminate out-of-stocks in the future by installing stock beacons. The “Neoalto” platform of the POS Tuning business unit of the same name can notify shop operators of low stock levels via smartphone and automatically re-order items — the platform is integrated into the merchandise management system. In the future, the effects of product pushfeed systems in other categories will also be measured.