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POS TUNING and EDEKA Daniels report on joint pilot project

On the 20th ECR Day in Essen on Sept 18th and 19th POS TUNING and the local Essen-based retailer EDEKA Daniels gave a lecture on a joint project in the forum “Collaborate for Experiences”. The focus was on how to inspire customers in stationary retail with a special point of sale.

Mr Dani­els showed many pictures from his newly opened store in March 2019 and explai­ned what is important to him when it comes to the Point of Sale. In his store, he focu­ses on fresh­ness and conve­ni­ence, new concepts such as freshly prepared sushi, a herb cupboard, a large illu­mi­na­ted coun­ter area and a wine & spirits depart­ment with a lot of atmo­sphere in the half-timbe­red house style.

Mr. Dani­els previously had 2 stores where he had alre­ady had good expe­ri­ence with POS TUNING’s push­feed systems. He repor­ted a 7% increase in turno­ver in the conve­ni­ence cate­gory and a signi­fi­cant time saving in shelf main­ten­ance. He ther­e­fore deci­ded to imple­ment a large-scale pilot project with POS TUNING in the new store. This invol­ved the use of push­feed systems in 16 cate­go­ries. He repor­ted to the audi­ence that although the new opening did not allow him to evaluate sales versus the previous period, the systems had helped in the first phase in parti­cu­lar with too few staff and too many custo­mers.

His goals were achie­ved in all cate­go­ries: a higher-quality appearance, more visi­bi­lity and orien­ta­tion for the custo­mers and time savings for his employees. This was also confirmed by further study results with other retail custo­mers and univer­si­ties and agen­cies, which Kris­tin Kolbe-Schade presen­ted. All in all, an increase in turno­ver, redu­ced expen­dit­ure for shelf main­ten­ance and higher shop­per and employee satis­fac­tion were found in all projects.

At the end, the two compa­nies gave an outlook on the next steps in the coope­ra­tion. Further cate­go­ries are to be equip­ped with push­feed systems and a cate­gory with parti­cu­larly high out-of-stock rates is to be opti­mi­sed with a new beacon tech­no­logy from POS TUNING. The aim is to measure inven­tory and reduce out of stocks.