Fuchs and POS TUNING report on successful projects
At EHI Retail Design Conference in Cologne on September 17/18, 2019 the two companies POS TUNING and the Fuchs Group reported on their long-standing partnership within the framework of their presentation and let the audience participate in the jointly implemented and future projects.
POS TUNING Head of Marketing Kristin Kolbe-Schade presented the following topic together with R. Thomas Krüger, Head of Field Sales Grocery at TEUTO Markenvertrieb GmbH (a company of the Fuchs Group):
Shopping experience and shopper orientation in the complex spices category
Mr. Krüger, with his expertise in the spices sector, knows about the difficulties of this category at the point of sale. In addition to an enormous product variety and thus also difficult orientation for the shopper, the low shopping frequency (every 9 weeks) is a challenge, as the shopper is rarely at the shelf. In addition shopper want emotionality and experience at the POS.
This is why Fuchs developed its own furniture with POS TUNING pushfeed systems a long time ago. The furniture is made of wood and of very high quality. Due to the pushfeed systems, the products are always on the shelf front and easily visible and reachable. Both brand messages and the names of subcategories are displayed on the furniture as orientation aids.
“By converting to a spices presentation with pushfeed systems from POS TUNING, we achieved at least a 20 percent increase in turnover and the investment paid for itself very quickly,” Mr. Krüger informed the audience. “Our field service is also absolutely convinced by the systems and praises the significant time savings in refilling and shelf maintenance,” he added.
Kristin Kolbe-Schade also reported on studies in other categories which, in addition to quantitative successes, also showed that shoppers and store employees said in interviews that the category had become more attractive and that they were very satisfied with the shopping convenience and easier shelf maintenance.
In the future, Fuchs and POS TUNING are planning joint new projects in the areas of innovation, displays and digitalization. Kristin Kolbe-Schade sums up the core message of the two partner companies: “Before converting the point of sale into a shopping experience with many highlights, you should first do the basics. Shoppers want visibility, orientation, accessibility and availability. Then you should create additional emotional messages and atmosphere and always pick up new trends”.
