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“It’s easy to do!”

EDEKA Wiele in Bad Meinberg, Germany continues to rely on POS TUNING. Now the project “Beverage Presentation in the Cooler” has been successfully realised.

Bad Salzuflen/Bad Meinberg. (bre) How easy it is to make shopping simply better is shown by the new project that we at POS TUNING have now realised together with EDEKA Wiele in Bad Meinberg. A beverage cooler near the checkout zone has been equipped by us with our shelf-ready push feed system.

Bad Meinberg is a small, fine spa town in Lippe. About 17,000 inhabitants live here. There is a spa theatre and the Externsteine, which can be hiked in the vicinity. And then there’s also a supermarket. And it’s not just any supermarket. Edeka Wiele is located in the heart of Bad Meinberg. Andi Wiele has been running the market since November 2018 and is setting completely new shopping standards here.

A bright, friendly ambience, large wide aisles and especially much attention to detail in the individual categories, make the market a real eye-catcher. Andi Wiele has a real knack for market design and leaves nothing to chance. Even in the presentation of his focus categories, he relies fully on appearance and functionality. In the confectionery department, he has already equipped his shelves with POS TUNING. And not without reason.

I am thrilled with the good advice and especially with the competence of POS TUNING. The products are perfectly designed for functionality. And the design is also convincing.

Andi WieleEDEKA Wiele

That’s also one reason why he has now decided to turn his drinks cooler near the checkout zone into a real gem with us.

Before and after comparison: On the left, the cooler without POS TUNING. On the right after the conversion.

His main contact for this project was our sales expert Maximilian Bulau. He supported Andi Wiele from planning to installation. And this time, our new shelf-ready system was used.

Shelf-ready? What does that mean? “Basically, it really is the total simplification of installing our products,” explains Maximilian Bulau. “We now only have one box per shelf for the front rails and one for the pushers. These are already pre-assembled. Our front rails all have adhesive tape on the underside. Once the front rail has been glued to the shelf, the pusher system only has to be attached. That’s all there is to it. Then you determine the appropriate widths with the products and row after row fills up.”

Bulau converted the beverage cooler to the new system within a very short time. And Andi Wiele is thrilled. “The drinks in the cooler are fast-moving. That’s especially good to see in the summer. You often have a messy shelf with gaps. Pulling is also time-consuming. With the conversion to the push feed systems, the drinks are always at the front and iit keeps a tidy look, even if there is only one bottle or can left. Gaps are also more noticeable now.”

Andi Wiele am Getränkekühler

Demonstration directly at the cooler: Maximilian Bulau
and Andi Wiele look at the final result.

After the installation, Maximilian Bulau shows Andi Wiele how to quickly change the position of the push feeds. Simply press the system down briefly at the front so that the strand lifts to the rear and the position can be changed. “It’s really easy,” says Andi Wiele happily. Natascha Pahl, the store manager at Edeka Wiele, is also thrilled. “At last it looks really good!” she says happily.

Rundumservice POS TUNING

Easy installation: Maximilian Bulau attaches the front rail to the shelf. The adhesive tape gives the rail a firm hold – and it can still be removed without any problems.

The shelf-ready installation solution makes it possible.


This is how it works: sales professional Maximilian Bulau explains to Edeka owner Andi Wiele how easy it is to adapt the push feed system.

But good looks alone are of course not all that speaks for the new, simplified installation concept. The sustainability concept is also very important here. Thanks to the newly developed packing technology and an improved feed system that arrives at the customer practically ready-assembled, a large amount of packaging waste can be saved. Plastic can also be largely dispensed with. That is our contribution to the climate.

And when everything can be installed so quickly, there is still time to talk about new joint projects. Andi Wiele already has many ideas and he wants to continue to Make. Shopping. Simply. Better. with us. We are definitely looking forward to it!

Watch the interview with Andi Wiele from EDEKA Wiele now and see for yourself:


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