So let’s call a spade a spade: the subject of shelf management is probably as popular as a visit to the dentist. Moving items to the front or filling up empty facings: depending on the type of goods involved that can demand a lot of effort and it can be time-consuming. In these times of staff shortages and huge workloads, shelf maintenance can turn into a problem. Who should see to this task when no member of staff has the time? But if you want to sell your products successfully, it is absolutely essential that the shelves are well stocked and that they appear attractive to shoppers.
It’s high time that we rethink shelf management!
Looking away doesn’t help? Taking a look really does!
With just little effort, turn your product category into a real eye-catcher.
BEFORE
Poor visibility, orientation and accessibility for shoppers, as well as a cluttered merchandise display
AFTER
Perfect visibility down to the last product, neat merchandise image and optimal accessibility of the products
54
saving on shelf management
All the time and effort required for shelf management* is reduced as a result of using pushfeeds by up to 54%.
*calculated with deodorant products
A perfectly maintained shelf is not only an eye-catcher. Shelves can offer advantages at a variety of levels. Out-of-stocks can be seen immediately and the missing goods can then be topped up. That means for the retailer that sales, even of fast-moving products, are secured and the turnover remains constant or even increases. For the customer it means a neat and tidy, well organised shelf, with much more overview and consequently quick access to the required product. Many customers do not wish to search endlessly for a product and if they don’t find it they are disappointed. Studies reveal that such a disappointment can only happen twice at the very most before the customer decides to change the store by going elsewhere.
When closely scrutinising times required for shelf management, it becomes apparent that there is a huge discrepancy amongst the different types of goods categories. In the chemist shop’s category, for example, the time needed per item for the management and replenishing of deodorant bottles is on average 0.0815 minutes (4.89 seconds) a replenishing time of 81.50 minutes. In our example we had refilled 100 facings, each with 10 articles. And especially with deodorants, this process is very awkward because the products are quickly prone to falling over and taking other items nearby with them.
“Well-curated shelving is the business card of the store!”
For retailers that is also a question of costs. If we assume that it is necessary to carry out shelf management in the chemist’s shop product category three times every week, we arrive at quite an imposing sum of money: at an hourly rate of €25 per employee, the outlay per annum for the shelf management of 100 facings amounts to €3,401.76*.
But ut is it possible to reduce such costs? We say: a resounding yes! By using the POS TUNING pushfeed systems, the time required for shelf management can be dramatically minimised. For every article 2.87 seconds can be saved. So if we extrapolate that to include 1,000 articles, we have a saving of almost 48 minutes. If we once again assume an hourly rate of €25 per employee, an amount of €2,560.71 can be saved every year by using the pushfeed systems (this calculation is based on an example with “only” 100 facings). A pushfeed system means that there has to be an initial investment. But it is one that literally pays off. After only two months the investment in such a system will have paid for itself.
Learn more here!
