Let’s be honest: the topic of shelf care is probably as popular as a visit to the dentist. Drag products to the front or fill empty facings: This can be very complex and time-consuming from category to category. In times of staff shortages and highworkloads, shelf maintenance can become a problem. Who should take care of it if no employee has time? However, it is essential for the successful sale of products that the shelves are well stocked and attractive to shoppers.
It’s time to rethink shelf care!
BEFORE
Poor visibility, orientation and accessibility for shoppers, as well as a cluttered merchandise display
AFTER
Perfect visibility down to the last product, neat merchandise image and optimal accessibility of the products
54
Reduction in total expenditure
Total shelf maintenance* costs are reduced by up to 54% with the use of pushfeeds.
*Measured with deodorant products
A perfectly maintained shelf is not just an eye-catcher. It offers advantages on several levels. Out-of-stocks can be recognized immediately and the missing goods can be replenished. For the retailer, this means that sales are secured, even for fast-moving items, and turnover remains constant or even increases. For customers, a tidy, well-kept shelf means a better overview and therefore quick access to the desired product. Many customers don’t want to search for long and are disappointed if they can’t find their product. According to studies, a disappointment may only occur a maximum of twice before the customer switches stores.
A closer look at the shelf maintenance times reveals that the effort required varies from category to category. In the drugstore category, for example, the average time required to care for and clear deodorant bottles is 0.0815 minutes (4.89 seconds) per item. It takes 81.50 minutes to put away 1,000 items. In our example, we have 100 facings with 10 items each. Deodorants in particular are very awkward to put away, as the products tip over quickly and products standing next to them can also fall over. This is also a cost issue for retailers.
“Well-kept shelves are the store’s calling card!”
If we assume that it is necessary to maintain the shelves in the drugstore category 3 times a week, this results in a considerable sum: at €25 wage costs per hour and employee, the expenses for shelf maintenance of 100 facings per year add up to €3,401.76.
But can the costs be reduced? We say: Yes! The time required can be impressively minimized with the use of POS TUNING feed systems. You can save 2.87 minutes per item. With 1,000 items, that’s a saving of almost 48 minutes. Assuming wage costs of €25 per employee, the use of POS TUNING feed systems can save up to €2,560.71 per year (this calculation is based on an example with “only” 100 facings).
A feed system initially means an investment. But this investment is one that pays off in the truest sense of the word. After just two months, the investment in the system has already paid off.
Learn more here!
