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Our products for Electronic Shelf Labels

Practical utensils

Perfect price labeling

With perfect price labeling on the shelf, you score points with your customers. Take advantage of POS TUNING's solutions for optimized pricing. We offer a wide range of options for digital price labeling at the point of sale. Let the solutions for perfect shelf labeling from POS TUNING convince you.

The right solution for every need

ESL rails

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ESL supplies

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Rails for the electronic price tags

You would like to convince not only with the perfect shelf arrangement, but also to position your offer at the point of sale at any time in a promotionally effective way? With the POS-T mounting rails for Electronic Shelf Labels (ESL), you can implement price labeling, advertising, and master space protection on the shelf.

With the easy assembly and disassembly of the electronic price labels and the perfect protection of the ESL through a firm hold and full-area coverage of the labels, they are in the best possible hands. Our POS TUNING fastening systems convince by their durability thanks to high-quality plastic and are suitable for the attachment of advertising media, such as wobblers, highlighters, frames, etc. on all common shelves.

ESL Schiene - Preisauszeichnung

Your benefit

  • The perfect attachment for Electronic Shelf Labels to all common shelves and smooth surface
  • Easy assembly & disassembly of the electronic price tags
  • Continuous protection of electronic price tags
  • Durability due to high quality plastic
  • Stable design, even with regular change of signs
  • Secure hold due to anti-theft unlocking mechanism

Supplies for electronic price labeling

You would like to convince not only with the perfect ESL rails, but also to highlight your offer and your products at the point of sale in a promotionally effective way? With a wide range of supplies for Electronic Shelf Labels (ESL), you can implement price marking, advertising and labeling directly on the shelf.

Our POS TUNING mounting systems are suitable for attaching advertising materials such as hooks, highlighters, clamps, ceiling suspensions and much more. And the best part is that at POS TUNING you get everything from a single source.

Interview

POS TUNING offers space for advertising on ESL rail

Bad Salzuflen. (bre) The changeover from classic price labels to electronic shelf labels (ESL for short) is in full swing. Retailers from a wide range of industries need to think about how they will apply the new price labels to their shelves, displays or refrigerated display units. ESL rails, on which the electronic price tags are placed, are the simplest and fastest solution.

But with the changeover to the new price tags and the associated switch to new mounting options, the conditions for brand messages or branding are also changing. Whereas with classic labels it was always possible to simply stick something on or pull something in, this is rather difficult with ESL rails due to the contour. So where is there space for advertising and how can it be placed?

Günter Schalück (Customer Director Retail) is POS TUNING expert for the ESL rail sector. He looks after a number of customers who are already grappling with the conversion issue and knows the challenges customers now face.

Does the switch to ESL rails now mean the end of advertising on the shelf? Günter Schalück has a clear answer to this:

“No. It just means that we have to come up with new ways and solutions to get in touch with our customers. But we dealt with the issue some time ago and have come up with creative solutions.”

“What exactly is the problem with the placement of advertising or promotional materials?”

Günter Schalück: “That’s quite simple: With the previous and in some cases still used price rails, advertising or a brand message could simply be stuck on or pulled in because the surface of the rails was flat. Now the prerequisite is different. The ESL rail, due to its special nature, offers no possibility for this.”

“But there is a solution?”

Günter Schalück: “Oh yes. We have developed a number of solutions that can easily turn the ESL rail into an advertising medium. For example, there are retractable strips that can be printed individually. This means that the shelf fronts can still be used as an advertising medium or can even be presented in the brand manufacturer’s corporate design. But that is not all. We also offer so-called rear plugs, which are placed around the electronic price tag like a frame and protrude slightly at the sides. Here, too, an advertising message can be printed or the surface can be designed in some other way. In addition, there are small plugs that are inserted behind the label and can be provided with a logo or message on the edge. So there’s a wide range of options that make a big impact with little effort.”

But if the price tags are placed elsewhere, yes sometimes there is no rail to brand. Does that then mean: No rail – no advertising?

Günter Schalück: ” No, that’s not what it means at all! For example, we have display stands for counters or ceiling hangers that can also be designed – either with a brand message or in an individual design. However, rails can also be hung in refrigeration units – this means that the retailer can place its price tags and advertising even in places where rails were not originally intended.

“Everything is talking about ESL. The technology simplifies price labeling, which can now always be updated with little effort. The labels are rather compact by design. What is special about attaching these labels?”

Günter Schalück: “The labels must be both easy to attach and move. At the same time, however, they should remain in the rail and must not fall out of their anchorage or be stolen by unauthorized persons. Our rail is designed to meet all these requirements thanks to its special construction.”

But with so many electronic price tags attached to a rail, there’s not much room in between for advertising, is there?

“This is certainly not easy in some cases, as the labels sometimes cover logos or lettering. Here, however, the design of the retractable strips offers enough space, for an eye-catching appearance. Logos can be printed on the strips at regular intervals, so they appear over and over again across the entire surface.

Do customers have to take care of the printing themselves?

“We offer the complete package. We print the strips and fit the rails with them as well. We also deliver all other products to our customers ready printed.”

Have we aroused your interest? Then contact us!

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