Neoalto - POS TUNING

POS TUNING presents successful project

Melissa Herth — Mon, 17 Oct 2022 12:39:56 +0000

New impetus for the service station

Bad Salzuflen. (bre) How does a product that is located in the north of Germany sell compared to a product that is placed in the south? Which brand is preferred by shoppers? And how does placement affect sales? POS TUNING and four other cooperation partners have tackled these exciting questions. The result of this analysis was now presented to the public at the ECR Days in Düsseldorf.

HEM, Red Bull, Bormann and Gordon, neoalto and POS TUNING had set themselves the task of subjecting placed product groups in a so-called Energy Zone to a holistic analysis. The increase in sales of the placed articles was defined as the primary goal. Nationwide, data was scanned and analyzed at 15 test stations from July to December 2021.

The so-called Energy Zone has been placed in HEM gas stations nationwide. Various communication elements were also used. LED lighting, toppers and branding were designed to attract the necessary attention. Furthermore, attractive multibuy offers and fast-moving items from the dry food range were presented in the Energy Zone. In the cooler, which was equipped with products from Red Bull, feed systems from POS TUNING ensured perfect visibility in the front row. For a more meaningful analysis, the Energy Zones were equipped with different assortments. The High Profit range was placed 8x. The Share assortment has been presented 7x in HEM gas stations. Sales in the Red Bull Cooler were also tracked in three coolers using neoalto sensor technology.

The entire handling in the apron — thus from the development, the building up to the logistics was taken over by POS TUNING. With the ready-to-store concept, it was possible to have the Energy Zone delivered to the service stations fully assembled, so that they only had to be filled on site. Also the connection to the sensor technology of neoalto, has been organized and carried out by POS TUNING. RED BULL and POS TUNING have jointly taken over the personal implementation.

Bormann & Gordon, specialists in shopper and POS research, then came into play when tracking shopper traffic in the gas station. The measurement of the shopper frequency to the Energy Zone in comparison to the refrigerated shelf showed that there are no frequency losses at the refrigerated shelf due to the use of the Energy Zone. The placement of the test articles in the Energy Zone resulted in an average sales growth of 11%. Overall, sales in the beverages and snacks category grew by 3%.

In conclusion, the Energy Zone can be described as a real success project. With the additional themed placement of the Energy Zone, it was proven that more sales were made. Sales growth in the selected categories is impressive. Furthermore, there was no cannibalization of the other placements. neoalto’s sensor technology was able to fully automatically evaluate the exact placement of the goods being sold. Without this digital analysis, this would only have been possible through time-consuming and expensive selective observation. Thanks to Bormann & Gordon, there is a perfect new Mafo tool for this, which enables these analyses at reasonable costs. The success story continues as the Energy Zone is now being rolled out nationally at HEM.

Übrigens: Das Projekt ist unter den Top 3 des ECR Innovation Excellence Award 2022.

Press contact:
Maren Brettmeier
+49 5222 36965–646
+49 172 1338139
www.postuning.de
contact@postuning.de

Der Beitrag POS TUNING presents successful project erschien zuerst auf POS TUNING.

Can the classic shelf be digital?

Melissa Herth — Thu, 21 Jul 2022 14:50:40 +0000

How shopfitting makes it from smart tools and digitization
to profit.

Bad Salzuflen. (bre) Have you said goodbye yet? Have you already shelved your ideas for modern shopfitting? No? Why not? Stationary retail is dying. And investing in store fitting is a waste. At least, this is how it has been repeated over and over again in all media for some time now. Shoppers now only shop online. Everything is going digital. Or?

How does that feel to you as a shopfitter? They are sure to have creative approaches and ideas for tomorrow’s store fixtures. The challenge facing the entire shopfitting industry is to bring classic shopfitting into the digital age.

The digital world is omnipresent. Just quickly order a new sneaker — I can put together the design online and if I order today, the sneaker will be with me tomorrow. I can also quickly add pizza and after-work beer to my shopping cart with a single click. Simply pay by PayPal or credit card and delivery can perhaps even be set for a specific time. What does this mean for stationary retail and thus for shopfitting?

Touch and try…

One thing is certain: The market share of online retailing has grown rapidly in recent years. But does that mean the end for brick-and-mortar retail? Will shopping transform completely? No! It is true that shopping behavior has changed and will continue to change. But according to a Statista survey, 86% of customers rate the opportunity to sample products in person by touching or trying them out as the greatest advantage of stationary retail. Personal consulting is a close second. This is the opportunity that brick-and-mortar retailers can and should seize. Especially you shopfitting experts will agree.

The stage for products!

Haptics, visual stimuli and personal advice are the driving arguments that draw customers into stores. 84% of customers aged 18–64 say they prefer to buy groceries in stores. For clothing and footwear, the figure is still 45%. The survey makes it clear that not every purchase is replaced by online offers. Food can be checked for freshness and appearance. Taking the cold Coke from the shelf and perhaps spontaneously deciding to also try another variety because it just feels so good can only be driven by animation of the senses. Or feel the leather of the bag and check the seams for quality, works only directly on the object. For shopfitting and retail, however, this also means: higher demands in store design. Products must be presented in such a way that they can be found. If the
Product presentation
appealing, customers may reach for it two or three times. With the right presentation solutions, this turns any shelf into a real
Stage
for every product. In the best case, products sell so well that shelves need to be replenished quickly. The Shelf in this case provides the presentation area. But it is also possible to turn the classic into a modern information tool with the help of digital sensor technology.

Contact now

Pretty smart.…

This information tool, the so-called
Smart Shelf
, is the link between the analog and the digital world. Any classic shelf can become a Smart Shelf. Prerequisite is the equipment with POS TUNING product feeders. In addition, sensors, the so-called beacons, from
neoalto
. The feeds “piggyback” on the sensors. With every movement of goods on the shelf, the performance of product placement can now be measured live. The data collected ends up in a cloud and can be queried from anywhere in real time. This makes it possible to monitor and optimize merchandise availability for customers or lost sales, planogram quality and also multiple placement in the market. How does my product perform? Where might something need to be changed in the placement? Which variety do customers like best? The shelf can answer all these questions and offers you as a store builder extensive arguments for bringing the Smart Shelf to retail.

Linking traditional on-site shopping with the digital world and turning it into an experience sounds like a challenge at first. But it only takes a few things to achieve these goals.

Shelf automation: This not only saves time and labor. It also makes for happier customers and more sales
More space for optimal Product presentation offer: Even small changes to the appearance of the shelf can lead to more attention
Linking digital and analog elements: This allows a myriad of information to be drawn from the shelf space, providing information on elementary building blocks for success. With this information, brick-and-mortar retail can keep up with online retail.
Take the chance to create a small experience landscape out of every store design that turns customers into fans.

No online retailer in the world can do that!

Shopping should be an experience. Many customers combine their shopping with a varied excursion. The emphasis here is on variety. The presentation of products should be characterized by inspiration. It is no longer enough to simply put the shoes or the cans on the shelf and hope that customers will already take the products. This is also no longer the optimum for retailers. Combining digital approaches with intelligently used analog presentation opens up new opportunities for customers and retailers. This allows sales figures to be analyzed and optimized more precisely, customer sales behavior to be monitored, and purchasing processes to be steered in the right direction. And this works with the classic shelf! Only the classic shelf provides the stage for the products customers need to touch and try. No online retailer in the world can do that. And this is where the hour strikes for you as a store fitting expert: Thinking about shopfitting is not yesterday’s news! Intelligent presentation solutions, can turn any shelf or store furniture into a digital treasure trove of knowledge. Now the present can be linked with the future and this only works hand in hand with shopfitting.

Make a request now

Der Beitrag Can the classic shelf be digital? erschien zuerst auf POS TUNING.

Automatic Ordering with intelligent Push Feed Systems

c.hausdorf — Wed, 24 Mar 2021 08:48:43 +0000

Digital sustainability solutions for Retail -
Whitepaper of the EHI Retail Institute in cooperation with Microsoft

Automatic orders — without any manual effort

Bad Salzuflen, 24.03.2021. “Sustainability also plays a major role in the digitalisation strategies of retail companies. In which areas do sustainability aspects influence digitalisation? How can intelligent technology be used sensibly to monitor, control and evaluate energy costs and consumption? How can digitalisation and sustainability be reconciled, especially in the area of stationary retail spaces? The white paper provides a comprehensive insight into technological principles, fields of application and practical examples, enriched by research results from EHI’s retail surveys.” (Source: EHI Retail Institute)

What does the digital solution of POS TUNING look like?

With neoalto, the shelf does all the work from now on. All stocks and goods movements at first hand, in real time and available everywhere. neoalto’s Automatic Ordering revolutionises ordering processes in retail, industry, healthcare and wherever there are shelves. neoalto Automatic Ordering eliminates the manual effort of ordering. Sensors on the shelf use state-of-the-art laser technology to determine stock levels, and the smart cloud application knows when and how much needs to be reordered. Each time the products are taken out, the remaining products are automatically pushed to the front by the POS TUNING push feed system. The IoT technology (Internet of Things) from neoalto measures the stocks and goods movements directly on the shelf in real time and sends them to the neoalto Service Cloud. There they form the data basis for automatic orders.

Individual frame parameters regulate the stocks according to demand, sales and storage capacity for each item. As soon as an item reaches its order stock, it is automatically placed in the electronic shopping basket and is thus included in the next order. Manual efforts for stock determination, order entry and ordering are eliminated.

The neoalto Automatic Ordering works autonomously. The time-consuming article creation and management in the ERP system is not necessary.

How Strenge and POS TUNING use neoalto Automatic Ordering

The basis is our intelligent feed solution and the digital neoalto solution on the Azure platform. POS TUNING decided in a first phase to automate procurement for two areas: Maintenance material for machines and cleaning agents. Both commodity areas were previously managed manually via SAP. In order to be able to trigger orders, material masters had to be created in each case. Since the consumption was not systematically recorded and booked (e.g. through production orders), various employees checked on sight when and how much had to be reordered. This not only caused an enormous manual effort, but also often led to goods being ordered several times or not at all. The stocks were then either too high, or missing goods had to be purchased ad hoc from local sources.

In cooperation with Strenge, the merchandise areas were first checked and as many articles as possible were switched to Strenge. In this way, the number of suppliers could be reduced from over ten to just one. In addition, POS TUNING was able to reduce the number of necessary deliveries by 50% through neoalto Automatic Ordering. In direct comparison to manual processing, POS TUNING was able to reduce process costs by 27%. At the same time, the availability of goods has improved by more than 75%.

Strenge transparently invoices POS TUNING for the neoalto Automatic Ordering Service. This avoids dilution of material prices.

The results of the case study of STRENGE and neoalto are convincing

The advantages for POS TUNING are the concentration on one supplier, the optimisation of the availability of goods by 75% and the 11 hours more time for skilled work resulting from the savings — and that every month!

Strenge, as a supplier, also benefits from Automatic Ordering:

“„Wir entlasten unsere Kunden bei der Warenversorgung mit C‑Teilen, so dass diese sich auf ihr Kerngeschäft konzentrieren können. Durch das neoalto Automatic Ordering konnten wir bei POS TUNING mehr als zehn Lieferanten ablösen und unser Liefervolumen deutlich ausweiten. Als nächsten Schritt planen wir die Lieferung bis ins Regal über KLTs. Damit entfallen für POS TUNING dann auch die Aufwände für den Wareneingang und wir sparen Verpackung. Die Automatisierung der C‑Teile Versorgung ist die Zukunft.“”
Klaus Strenge, Inhaber Strenge

Since then, Strenge has saved €175 in transport costs per month, €163 in order processing and 105 kg in annual CO2 emissions.

Read more about it now in the EHI whitepaper together with Microsoft linked below.

To the whitepaper More about Automatic Ordering Contact neoalto

Der Beitrag Automatic Ordering with intelligent Push Feed Systems erschien zuerst auf POS TUNING.