The perfect tobacco presentation — How does it work?

Bad Salzuflen (bre). The history of tobacco and cigarette consumption goes back to the 16th century. Central American indigenous peoples rolled tobacco in corn paper and this is how the first cigarettes were rolled and smoked. Initially, tobacco was even only snuffed. So the choice was rather limited. A look at a tobacco shelf in 2022 shows how much this situation has changed. Countless varieties and products have now conquered the market and customers are spoilt for choice. Classic cigarette or e‑cigarette? Snuffed or vapourised? With flavouring or even as a light version? There are no limits to what customers want. But the only limits that now appear are as banal as they are concise: space is becoming scarce.

The usually limited shelf space in retail is a real challenge for an appealing tobacco presentation. Not only the ever-increasing diversity of varieties, but also the creativity of packaging design make many a retailer almost despair. Now, not only the classic cigarette pack has to be accommodated, but also pouches, leaflets or liquids. From square to round in large and small, everything is available. But in the worst case, the available space is only intended for the traditional cigarette pack.

What can be done? A new shelf is not an option!

We at POS TUNING provide the right solution. We have been the specialist for product presentation at the point of sale for years and are also the market leader when it comes to tobacco presentation. Push feed systems ensure permanent front presentation in a tried and tested manner. And these pusher systems have now been consistently developed towards the future. The Duplex Pusher is the answer to the space problem on the shelf.

Find out more about the POS‑T Duplex Pusher, the endless possibilities to make your tobacco shelf tidy for your customers and our solutions for round, square, NGP and many more products. On this page you will also find an interview with Heinrich Kreuder, Global Account Director at POS TUNING, who will give you further insights into the tobacco shelf of the future.

How does the Duplex Pusher work?

Simply install two feed systems on top of each other, thus doubling the space. These push feed systems provide a permanent front presentation in slow motion. The system is also infinitely expandable and flexible in width. This means that the Duplex Pusher can be used for all product widths from KingSize to Big Packs. Existing shelving systems do not have to be converted and can be turned into real space miracles with the Duplex Pusher. Up to 50 % more product facings are possible on the shelf with the same space. More overview and order combined with more shelf space — with the Duplex Pusher, this is now possible in every shelf. In no time at all, next generation products can be presented together with classic tobacco products.

What a surprise: We won the “InterTabac Star 2021” in the category “Shopfitting”!  The readers of the Deutsche Tabak Zeitung voted for our POS‑T Duplex Pusher in an online poll and we are very proud.

In previous years, the award was presented during the leading trade fairs InterTabac and InterSupply. The candidates for the awards were selected by the trade fair visitors. Due to the Corona situation, these events were cancelled. As a result, the editorial team decided on a new procedure. Exciting products were compiled in an extensive pre-selection. Readers were then able to vote for their favourite on a specially programmed page.

We are happy about this great award and also see it as an incentive to continue to invest in new ideas and to realise exciting projects again and again.