POPAI Award Presentation 2023
Two times gold for POS TUNING
The company from Bad Salzuflen wins the industry Oscar in two categories.
Bad Salzuflen. (bre) This is what winners look like — POS TUNING has been awarded two trophies at the POPAI Awards. Both the concept of the Multiway Product Carrier “POS T.REX” and the “Energy Zone” were awarded the coveted golden statues by the jury.
The POPAI Award (POPAI stands for Point of Purchase Advertising International) is presented by
Store! D‑A-CH e.V. awarded. Companies and service providers have been honored with the POPAI Award for outstanding POS activities for more than five decades. The competition, which is held once a year, is organized in over 14 countries and regions. The POPAI Awards represent the entire spectrum of POS marketing: from classic POS materials to digital media and complex sales support measures. There are various categories into which applicants can be placed. This also includes visual merchandising, retail design, shopfitting, shop-in-shop systems and flagship stores.
POS TUNING had already caused a stir with the POS‑T Rex at the EuroShop in Düsseldorf in February. The POS T.REX is a Multiway Product Carrier that will change the future of goods handling and presentation, both as a single module and in combination in the form of a shelving system. “We can automate processes at every stage of the value chain with POS T.REX. The benefits are time and cost savings. And because the goods carrier also saves packaging waste, even the environment is pleased,” explains Timm Becker. The Head of Marketing and his colleague Customer Director Frank Lanzendorfer were present at the award ceremony in Cologne and were delighted to receive the award.
The “Energy Zone”, a project that POS TUNING implemented with Red Bull Deutschland GmbH and Deutsche Tamoil GmbH (at HEM service stations), also won gold in the “Best of Analytics Data” category. Frank Lanzendorfer is delighted: “This trophy shows us that we are hitting the nerve of the industry with our ideas. We are very proud and take the prizes as an incentive to keep working on creative solutions for the trade! By winning the “D‑A-CH Gold Award” POS TUNING can now apply for the international “Shop! Global Award” next year.
The presentation of the golden trophy for the Energy Zone also marked the end of an era: the design of the award, which represents an Indian, will be replaced by a new one in the future. Thus, POS TUNING received a special honor: the last golden Indian from the store! D‑A-CH e.V. ever awarded, now has its new home at the POS TUNING headquarters in Bad Salzuflen.
The POS T.REX
HOW CAN I DESIGN ACTION PLACEMENT WITH POST.REX?
Each POS T.REX module is equipped with digital sensor technology. Thus, each shelf module also becomes a source of information for manufacturers, retailers and also customers. Displays in secondary placement make individualized advertising possible.
The Energy Zone
Can the Energy Zone further boost sales? Where would this need to be placed in the market? Which range makes the most sense in combination with chilled energy drinks? Does a secondary placement cannibalize the regular refrigerator?
The joint category management project between Deutsche Tamoil GmbH (HEM service station) and Red Bull got to the bottom of these questions.