The company from Bad Salzu­flen wins the indus­try Oscar in two cate­go­ries.

Bad Salzu­flen. (bre) This is what winners look like — POS TUNING has been awarded two trophies at the POPAI Awards. Both the concept of the Multi­way Product Carrier “POS T.REX” and the “Energy Zone” were awarded the cove­ted golden statues by the jury.

The POPAI Award (POPAI stands for Point of Purchase Adver­ti­sing Inter­na­tio­nal) is presen­ted by
Store! D‑A-CH e.V. awarded. Compa­nies and service provi­ders have been hono­red with the POPAI Award for outstan­ding POS acti­vi­ties for more than five deca­des. The compe­ti­tion, which is held once a year, is orga­ni­zed in over 14 count­ries and regi­ons. The POPAI Awards repre­sent the entire spec­trum of POS marke­ting: from clas­sic POS mate­ri­als to digi­tal media and complex sales support measu­res. There are various cate­go­ries into which appli­cants can be placed. This also includes visual merchan­di­sing, retail design, shop­fit­ting, shop-in-shop systems and flag­ship stores.

POS TUNING had alre­ady caused a stir with the POS‑T Rex at the Euro­Shop in Düssel­dorf in Febru­ary. The POS T.REX is a Multi­way Product Carrier that will change the future of goods hand­ling and presen­ta­tion, both as a single module and in combi­na­tion in the form of a shel­ving system. “We can auto­mate proces­ses at every stage of the value chain with POS T.REX. The bene­fits are time and cost savings. And because the goods carrier also saves pack­a­ging waste, even the envi­ron­ment is plea­sed,” explains Timm Becker. The Head of Marke­ting and his colle­ague Custo­mer Direc­tor Frank Lanzen­dor­fer were present at the award cerem­ony in Colo­gne and were deligh­ted to receive the award.

The “Energy Zone”, a project that POS TUNING imple­men­ted with Red Bull Deutsch­land GmbH and Deut­sche Tamoil GmbH (at HEM service stati­ons), also won gold in the “Best of Analy­tics Data” cate­gory. Frank Lanzen­dor­fer is deligh­ted: “This trophy shows us that we are hitting the nerve of the indus­try with our ideas. We are very proud and take the prizes as an incen­tive to keep working on crea­tive solu­ti­ons for the trade! By winning the “D‑A-CH Gold Award” POS TUNING can now apply for the inter­na­tio­nal “Shop! Global Award” next year.

The presen­ta­tion of the golden trophy for the Energy Zone also marked the end of an era: the design of the award, which repres­ents an Indian, will be repla­ced by a new one in the future. Thus, POS TUNING recei­ved a special honor: the last golden Indian from the store! D‑A-CH e.V. ever awarded, now has its new home at the POS TUNING head­quar­ters in Bad Salzu­flen.

Can the Energy Zone further boost sales? Where would this need to be placed in the market? Which range makes the most sense in combi­na­tion with chil­led energy drinks? Does a secon­dary place­ment canni­ba­lize the regu­lar refri­ge­ra­tor?

The joint cate­gory manage­ment project between Deut­sche Tamoil GmbH (HEM service station) and Red Bull got to the bottom of these ques­ti­ons.